Introduction
Mistake #1: Not creating more value for patients than the doctor captures for him- or herself
Mistake #2: Failing to set clear, and therefore manage, expectations for patients
Mistake #3: Giving patients treatments and products when what they really want is time and advice
Mistake #4: Focusing on treatments rather than a relationship with a patient
Mistake #5: Trying to cure patients rather than take them through a healing process
Mistake #6: Not sharing control of the treatment process with your patient
Mistake #7: Providing treatments or therapies without the necessary labs or planning
Mistake #8: Failing to be a Medical Advisor
Mistake #9: Not working with your patients for follow-up
Mistake #10: Not Realizing That You Are Part of Something Bigger Than Yourself
Conclusion